For the band Flapper our target audience is between the ages of 13-24 due to how it possesses the target audience of the Alternative Rock sub-genre and Indie Rock, which is mostly composed by a target audience of 38% of the ages 15-24. On the other side, 26% is composed of the ages 25-34, an as the ages increase the percentages of the audience decrease.
Therefore, our music genre would target the most on teenagers and young adults, which most likely are students and dependent on their parents, what overall influences how we would distribute our product since most of their economic state would not secure many investments in our products such as CD's or purchasing the album on iTunes. Consequently, we have decided to distribute our product through YouTube since it is an approachable medium to all such age ranges, and with the help of the algorithm we could be more present to the people who enjoy covers of their favorite rock songs or bands. And when the band possesses more content, we will look towards posting our content on Spotify.
On the other side, our target audience is different when it comes to gender ratio, since most of the times Alternative Rock bands possess a 66% ratio of men, women being only the 34%. However, since our band is composed by only women, probably this will be altered since the rock music genre, is mainly dominated by male artists and audiences because when it is compared to Grunge bands like Nirvana most of their target audience where men, when on the other side the Grunge band Hole, which was mainly composed by women; appealed female audiences the most.
As a result, the band Flapper would create content for mostly female audiences of the ages 13-25, with the taste on Alternative and Indie Rock music, which would be easy to acquire through YouTube, and possibly through a website of the band, that soon will be created were more info of the band would be posted and the merchandise would be available as well.
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